Wednesday, February 22, 2012

Liv Tyler's INXS cover for GIVENCHY.

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"An electrifying meeting between the world of rock and the universe of perfume", this is how Givenchy describes the ad campaign for their latest scent  Very Irresistible Electric Rose.  Liv Tyler has long been a muse to Givenchy's product line (scents, make ups, women's wear).  She modeled for the brand since 2003.  The French fashion house released last week the online video premier of Liv's modern cover of Inx's classic hit "Need you tonight".  

It is known to everyone that she is Aerosmith's front man Steven Tyler's daughter so I was kind of expecting something as dauntless like this from her. She must have gotten the pipes from her dad, attempting to revive the rock and roll heritage.  This is a bold and risky move for her since her previous campaigns stuck to the normal classic stylish poster ready ad.  This eye opener could give you a complete surprise feeling at first watching her rocking it for the first time on screen.  Such a refreshing change, I must say she pulled it off very well.

Photos for the print ads below.










Here it is, Liv Tyler's singing debut.  Video was directed by John Renck and New York-based musician David Andrew Sitek, who has collaborated with indie bands including Yeah Yeah Yeahs, Liars and Foals, produced the record.



Australian band Inxs official music video for Need you tonight



The Very Irr├ęsistible Givenchy Electric Rose will be available for purchase in stores in April 2012.  You may also check their website www.givenchy.com.

"And the things that come to those that wait may be the things left by those that got there first." - Steven Tyler

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