Monday, March 21, 2011

Grey's Anatomy

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When asked who my fashion icons are, my mind was clouded with names. I have a long list of people whom I consider epitomes of style. Let me share with you one of my favorite fashionistas.   Ms. Cecile Van Straten -  a fashion designer, an entrepreneur, a blogger, a wife and a mother. Most of us know her as chuvaness of her blog site, chuvaness.com or Jirita Jackson on twitter, but beyond those aliases is true blue stylishness. 


She was one of the designers for Defect, a defunct boutique located in Glorietta which my girlfriend Rachell used to visit often in high school because of a handsome store keeper (LOL). After that she came into partnership with Bleach Catastrophe amazingly after writing a blog about the store. 



In 2009, the clothing line Heather Miss Grey came to life as Ms. Cecile launched her first collection. In November of 2010, she made public her second collection as inspired by Alfred Hitchcock. 


Her style is non provocative, accentuating loose clothing in unconventional length. She wanted to introduce Filipinos to loose and comfortable clothes. Unsurprisingly a lot of fashion forward people were immediately drawn to this ensemble making her line tasteful to the Filipino market. 







"Revenge is sweet and not fattening." I was really attracted to the shirt the first time I saw it on chuvaness.com last year. That's why when Rach went home for vacation last January I begged her to check out the store and get me the dress. Ofcourse my Kunsintidora friend strutted to Greenbelt, nakipag-away sa guard while searching for the shop, and finally got a hold of my dress. Thank you RACH! =) Next time we'll go there together I promise. Here's Rach wearing a dress from Bleach Catastrophe on her Singapore trip.



Here's a taste of my revenge. SWEET and NOT FATTENING =)













A REAL fashion icon doesn't engage in following trends. She is brave enough to create unique ones. 


Bleach Catastrophe boutiques are located at the following malls:



  • 2nd level, Greenbelt 5 - Phase 2, Ayala Center, Makati City
    Metro Manila, Philippines
  • 3rd level, Trinoma, EDSA cor. North Ave., Quezon City, Philippines
  • 2nd level, Ayala Center Cebu, Cebu Business Park, Archbishop
    Reyes Ave., Cebu City, Philippines

Heather Miss Grey is now in Singapore! It is now available at Blackmarket's newest store, Blackmarket No.2 at Orchard Central - #02-10 Orchard Central, 181 Orchard Road, Singapore


Some photos were taken from chuvaness.livejournal.com and daphneosena.livejournal.com 

5 comments:

July said...
This comment has been removed by the author.
July said...

Love it miej! one thing more, you got a perfect pair of legs, feet and set of toes =)

Miejay Madla said...

Thanks Juls! Mwah! :)

Anonymous said...

nice!

Miejay Madla said...

Thank you Anonymous, whoever you are. LOL! :)

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